3D Outdoor, 3D Animation, CGI

Call of Duty® WMII

Power outages across the world dramatically launched Call of Duty’s new stealth-ops driven title into the spotlight.

Fully recreated in CGI, a carefully planned 3D Billboard campaign featured the highlights of the game, with recon drones, laser sights, and covert operatives emerging from the darkness to form key scenes of a unified global film, capturing the imagination of the the fans and driving hype for Activision's most exciting release of the year.


36+ bespoke 2D animated digital OOH

Client: Activision
Agency: Amplify
Design, Direction & Production: Inertia Studios