Secret Garden
Jo Malone
info Slip through the door to an enchanted world elegantly crafted out of paper. A series of films forming an online interactive experience to tease the latest Blossom and Floral collections.
As part of the Jo Malone Virtual Townhouse, the films combined as an interactive experience, allowing users to journey through each environment, exploring the new collections in a unique and immersive way.
Impact Jo Malone London's Virtual Townhouse has recieved +305K visits & 1.6M product views
The Meadow. Vibrant flowers bloom with the joy of spring.
Detailed closeups allowed users to dive into the magic of the papercraft world, and provided shareable content to be seeded across socials.
Impact
Avg. web sessions increased by 247%
Blossom. A gentle breeze journeys through the countryside.
The Garden. Life hides in plain sight within the garden walls.
( CREDITS )
Client: Jo Malone
Agency: Holition
Design, Direction and Production: Inertia Studios
More Work
