Going Dark
Activision
Strategically placed across major global cities, the 3D DOOH billboards served as dynamic canvases that highlighted the game's most exhilarating features. Spectators were treated to breathtaking visuals of recon drones, precision laser sights, and covert operatives stealthily navigating through the shadows.
Each scene was a fragment of a larger unified global narrative, designed to ignite the imaginations of fans and build unprecedented anticipation for Activision's most thrilling release of the year.
This unique marketing strategy not only spotlighted the game's cutting-edge technology and immersive gameplay but also set a new creative standard for how video games can be introduced to the world through digital out of home marketing, with an additional 36+ bespoke 2D DOOH executions rolled out for maximum impact.
( CREDITS )
Client - Activision
Agency - Amplify
Design, Direction and Production - Inertia Studios
( TAGS )
Character Animation, DOOH, 3D Billboard, Campaign
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