Levels of Liason
Johnnie Walker
info Crafting a unique immersive experience, customers are invited to dive into the extraordinary world of Johnnie Walkers top-shelf spirit, XOrdinaire, celebrating the luxuriously premium drink.

Exploring 3 unique environments inspired by Scottish Whisky, French XO Cognac and the combined blend that creates XOrdinaire, the design language aims to capture the unique qualities of each location, hints at the tasting notes, and transports the viewer to a surreal world through abstract structures and forms.







IMMERSIVE Partnering with long term collaborators Bulletproof & Echoic, the immersive activation launched the limited edition spirit around the globe, arriving in Paris, Dubai, Changi and London.








( CREDITS )
Client: Johnnie Walker
Agency: Bulletproof
Design, Development and Production: Inertia Studios
Sound Design and Music: Echoic Audio