Dreamzzz Escaped
Lego®
Dreamzzz Characters Escape into Iconic Locations
A series of anamorphic billboards designed to launch LEGO’s new TV series by bringing its dream creatures into the real world - turning everyday cityscapes into moments of pure imagination.
The Perfect Medium for the Dream World
From London’s Piccadilly Circus to New York’s Times Square and Tokyo’s Shinjuku, LEGO DREAMZzz transformed major city centers into playgrounds of imagination. Zian, the flying owl-cat, spread its wings over London; the CrocCar morphed mid-air, zipping through New York; and Z-Blob, the mischievous green slime, reached out for a slice of pizza in Tokyo before slipping through a portal. Each sequence was designed to heighten the sensation of naked-eye 3D, making the dream world feel tangible and alive.
Crafting Every Moment
From start to finish, our process focused on storytelling through the characters. We worked closely with the LEGO team to deeply understand the world of DREAMZzz, then meticulously brought each creature to life. Every animation was designed to feel expressive and full of personality, capturing the magic of the show in a way that would land with audiences of all ages.
( CREDITS )
Client - Lego
Agency - Amplify
Design, Direction and Production - Inertia Studios
