PS5 Global Launch
PlayStation®

info In a groundbreaking celebration of the PlayStation® 5 launch, Inertia transformed the world into a canvas of blue, captivating audiences from the towering heights of Dubai’s Burj Khalifa to the heart of London’s Piccadilly Circus.

All projects

OUTDOOR These iconic locations became the stage for mesmerizing and immersive 3D anamorphic visuals, marking the arrival of the highly anticipated gaming console.

Sony Playstation PS5 01 by Inertia Studios

Sony Playstation PS5 02 by Inertia Studios

Sony Playstation PS5 03 by Inertia Studios

Sony Playstation PS5 04 by Inertia Studios

Sony Playstation PS5 05 by Inertia Studios

Our creative journey culminated in 2 fully anamorphic 3D shows, building anticipation and celebrating the state of the art console before and after its launch. This innovative approach brought the PlayStation® 5 to life in a way that defied reality, uniquely tailored for five expansive curved screens and an endless series of projection mapping sites.

Sony Playstation PS5 06 by Inertia Studios

Sony Playstation PS5 07 by Inertia Studios

Sony Playstation PS5 08 by Inertia Studios

Sony Playstation PS5 09 by Inertia Studios

Sony Playstation PS5 10 by Inertia Studios

Sony Playstation PS5 11 by Inertia Studios

Utilizing a naked-eye 3D effect, the films delivered an astonishing illusion, making it appear as though the product was physically and realistically emerging from the curved screens. This visual spectacle not only highlighted the console's cutting-edge technology but also underscored the limitless possibilities of play.