Bringing the Beach
Corona Extra
Glistening sunlight, mouthwatering liquid and icy condensation.
Designed to be maximally bold and impactful, we see the inside of a dark coolbox flooded with shimmering sunlight as the lid is removed. A fully CGI hand plunges into the container and swirls around the colliding ice, searching for a beverage.
We witness the hand grab a beer and pull it from the water, almost immediately on the opposite side of the street, a small crab runs across the beach away from an approaching shadow as the large hand places the golden bottle into the sand, squeezing a lime into the liquid.
Mouth watering refreshment lives at the heart of the art direction, teleporting a slice of beach life into the hustle and bustle of the city, reflecting the classic Corona Extra vibe.
( CREDITS )
Client - Constellation Brands
Media Partner - Big Outdoor
Design, Direction and Production - Inertia Studios
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