Inertia Studios
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and Visual Culture
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Born From Dust
Heatwave

info Introducing the MXG 250 - Designed for dust, born from dust. Taking place in the heart of an electrical sandstorm, a lightning strike explodes into swirling dust, revealing Heatwaves long-awaited product category to the world.
arrrow picto
Heatwave MXG 250 01 by Inertia Studios

Whilst suspended in time, we capture premium product close-ups that celebrate the unique details and design features of the goggles. The speed and energy of motocross permeates the film with dynamic cutaways implementing CTR style filters and in-camera effects, harkening back to a nostalgic aesthetic at the heart of the brand.

Heatwave MXG 250 02 by Inertia Studios
Heatwave MXG 250 03 by Inertia Studios
Heatwave MXG 250 04 by Inertia Studios
Heatwave MXG 250 05 by Inertia Studios
Heatwave MXG 250 06 by Inertia Studios
Heatwave MXG 250 07 by Inertia Studios
Heatwave MXG 250 01 by Inertia Studios

( CREDITS )

Client - Heatwave Visual
Design, Direction and Production - Inertia Studios
Sound Design and Music - Box Of Toys

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