Exhilarating Bounce
PUMA®
info For launch of their AW24 campaign, Inertia Studios partnered with False9 and PumaRunning to create a series of vibrant, energetic stills and films, heroing individual shoes from their new range.
Communicating extreme propulsion and bounce was the key for Mag Max - Puma's new range of cushioning running shoes. Through our extensive R&D process we unlocked an ownable design language that communicates the products key benefit in a playful and unexpected way.
( CREDITS )
Client: Puma Running
Agency: False9
Design, Direction and Production: Inertia Studios
Sound and Music: Zelig Sound
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