DREAM CAR GENERATOR
Lego®
info An engaging online and in-person experience where users accelerated their creativity by building their own sports car, all in amazing 1:1 scale.
Inertia, in collaboration with Amplify, shifted into high gear to direct and produce a thrilling series of modular animations for the launch of Lego Technic’s new lineup of cars. Our team developed a virtual garage, designed to extend the real-life commercial set, in which thousands of Lego pieces combine to form 5 technic vehicles, each with their own bespoke hero animations.
Process Experimentation and Visual R&D created the perfect playground to bring the Dream Car Generator to life.
( CREDITS )
Client: LEGO®
Agency: Amplify
Design, Development and Production: Inertia Studios
Sound Design and Music: NoizLab