As part of the Fortnite Chapter 26 launch, Inertia were brought in to craft an anamorphic billboard featuring a high-end vending machine filled with fantastical cereal boxes.
Before a cereal box can be dispensed, the vending machine is corrupted by invasive chrome that freezes and breaks the entire machine, hinting at the upcoming season’s key theme - an unexpected wow-moment designed to go viral and spark conversation between millions of Fortnite fans worldwide.
Client: EPIC / Fortnite
Agency: Amplify
Design, Direction & Production: Inertia Studios