"AF1" by Virgil Abloh

To celebrate the reveal of the Louis Vuitton and Nike “Air Force 1” by Virgil Abloh partnership, Inertia Studios, in collaboration with Closer and Amplify, designed, directed, and produced a series of 3D billboards in both Chengdu and New York City. Bringing through the wider campaign in a dream-like fashion, whilst celebrating the savoir-faire of the collection, Inertia blurred the lines between traditional and digital. An imaginary interpretation of future branded spaces - surrealist, digital, boundless - celebrating and featuring the LV x Nike NFT’s.