Louis Vuitton x Nike

3D Outdoor, CGI, 3D Animation, DOOH

"AF1" by Virgil Abloh

To celebrate the reveal of the Louis Vuitton and Nike “Air Force 1” by Virgil Abloh partnership, Inertia Studios, in collaboration with Closer and Amplify, designed, directed, and produced a series of 3D billboards in both Chengdu and New York City. Bringing through the wider campaign in a dream-like fashion, whilst celebrating the savoir-faire of the collection, Inertia blurred the lines between traditional and digital. An imaginary interpretation of future branded spaces - surrealist, digital, boundless - celebrating and featuring the LV x Nike NFT’s.

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For a detailed dive into the design, art direction and process of this project

Client: Louis Vuitton
Creative Agencies: CLOSER | Amplify
Design, Direction & Production: Inertia Studios