Down the Rabbit Hole
Tubi

In a world's first for 3D outdoor advertising, we developed a pair of billboards that interacted seamlessly with one another, creating an immersive experience for viewers. This innovative approach allowed the rabbit to move seamlessly between the billboards, engaging audiences in a dynamic and unexpected way.

With its playful demeanor and mischievous grin, the rabbit not only embodied the spirit of Tubi's Super Bowl advertisement but also injected a fresh wave of excitement into the vibrant cityscape. Seamlessly integrated into the urban environment, this innovative character-led approach sets a new standard for high-impact DOOH advertising.

( CREDITS )

Client - Tubi
Media Partner - Big Outdoor
Design, Direction and Production - Inertia Studios


( TAGS )

Character Animation, DOOH, 3D Billboard, Campaign