adidas 4DFWD

Product Film, CGI, 3D Animation

Global Product Launch

A CGI and 3D product launch showcasing tell the story of the product, but also have the users interact with the science and innovation behind it.

Together, these elements combined to create the truly interactive engaging experience that was vital to cut through the sea of online launches that press and media were faced with at the height of the pandemic and to re-establish adidas 4DFWD at the heart of the running community.

Client: adidas

Agency: Amplify
Creative Director: Nate Thompson
Producer: Louise Jenkins

Design, Direction, Production: Inertia Studios
Music: Kambiz Aghdam