adidas

Product Film, CGI, 3D Animation

Sportswear Capsule 22

Adidas active clothing is deeply embedded within streetwear. Whether viewing a match on the sidelines, or chilling at home with friends, sportswear is a the heart of the new 22 capsule. A film aimed at a Gen Z audience, we travel through constantly evolving worlds that reference their self-expression and creative nature. Chaos within order, a film that was methodically designed, with an art direction that is both mind-boggling and unapologetic.

Process

50+ bespoke CGI characters and digital fashion were designed

Client: adidas
Agency: Amplify
Design, Direction & Production: Inertia Studios
Music & Sound Design: Kambiz Aghdam