PUMA Football

CGI, Cel Animation, Live Action

Hacked Pack Social Campaign

Puma’s Hacked Pack boots empower any player that puts them on to hack the game and break down the opposition. With a subtle nod to 90s inspired video games and modern glitch design, we crafted and designed a suite of ‘cool-as-hell’ social videos that got audiences excited globally.

We used motion graphics and hand-drawn cel animation to take these films to the next level, making 7 different videos for some of their most talented players.

Seen by millions.

With over 4 million views, and outreach to football enthusiasts all over the world, these disruptive visual stories stood out in the mainstream world of sports advertising.