Hacked Pack Social Campaign

Puma’s Hacked Pack boots empower any player that puts them on to hack the game and break down the opposition. With a subtle nod to 90s inspired video games and modern glitch design, we crafted and designed a suite of ‘cool-as-hell’ social videos that got audiences excited globally.

We used motion graphics and hand-drawn cel animation to take these films to the next level, making 7 different videos for some of their most talented players.