Hydro 2.5L Jacket Launch

Our team at Inertia partnered with Mountain Biking techwear brand Helfare to design, direct and produce a product film launching their new range of outerwear.

Positioning the brand as a credible player in the active sportswear industry, whilst capturing the adrenaline of mountain biking to resonate with their core audience, we developed a creative that captures moments of symbiosis between brand, product and nature. Set in a forest environment, we metaphorically introduce key product features through tangible and tactile woodland elements, whilst dynamically presenting the dual colourways through a series of product beauty shots.