Johnnie Walker - Blue label

CGI, Animation, Experiencial

Taste Experience

An immersive film, distilling the essence of Johnnie Walker's Blue Label's sensory experience, to create a memorable and impactful moment for the customer.

We created a short film designed to guide and enhance the customer's sensory experience when tasting the whiskey. The film used CGI and 3D animation to create a visually stunning and multi-sensorial immersive experience, taking audiences on a journey through complex layers complex layers of touch, taste and aroma, unlocking the unrivalled depth of flavour that the drink has to offer.

Client: Diageo, Johnnie Walker
Agency: Bulletproof
Design & Production: Inertia Studios