100 years in optics

Celebrating a fantastic 100 years in the optical business, Inertia partnered with Kirk & Kirk to help launch their ‘100 years in optics’ campaign.

The narrative of the brand film explored that feeling of ‘finding your perfect pair’, combining carefully art directed compositions with the exquisite translucent materials that make Kirk & Kirk glasses so unique. The combination of dazzling 3D acrylic materials, refractions, caustics, explorative sound design and a bespoke music composition, the hero brand film was transitioned into another dimension.

Rolled out into multiple teasers and cutdowns, Kirk & Kirk used this suite of content to maximise their online presence and build excitement for their new range of frames.