PUMA® Football

CGI, Animation

Rush Pack Campaign

Building on the previous CGI and motion graphics campaign we designed for the powerhouse PUMA, we created an entirely new set of films and campaign assets that would go live in stores, online and across socials.

Motion graphics x Advanced sporting technology. Bold typography, dynamic layouts and photo-real CGI. Combined to introduce the new football boots and highlight each technical feature of the shoe as clearly and concisely as possible.

A series of films creating a rush for all football enthusiasts.

From socials to retail

An agnostic approach, designed to work across all media. We created a flexible design language bold enough to pop on small screens and detailed enough for large displays.