TCL Mobile

CGI, Animation, Retouching

10 Plus Launch Film

The TCL 10 Plus is one of the most premium yet affordable phones on the market. The immersive bezel-free display and attractive design sets the phone on a league of its own.

We were commissioned to create the hero release film and key visuals of the new device. Throughout the CGI film we used a minimalist design language to highlight the bezel-less nature of the phone whilst visualising its key features - from a longer-lasting battery life, 4-way Bluetooth connectivity to its curved AMOLED display powered by NXTVISION visual technology.

As part of our deliverables we produced a large suite of assets, from a 90 & 15 seconds TV commercial, OOH stills and a collection of social media cutdowns.

Directors Cut

Process