The Orange Box

JBL Orange Box is a music culture platform designed to host performances and interviews. This year, the series went virtual, transforming talent into cross-game, full body 3D modelled avatars, built for the blockchain. We took Nella Rose, Krept, Young Filly, Ms Banks on a journey into a virtual world. The talent performances were simulated using AI driven motion capture. Real world environments were digitally processed using photogrametry, taking the Orange Box into a new dimension.